Topo Chico is the coolest when it comes to sparkling water. The brand is all about putting itself adjacent to cool things in culture so that consumers can discover them through the brand itself.
Food, fashion, music, restaurants, recipes, travel are all of the categories Topo Chico helps its followers discover - while enjoying the beverage at the same time.
I came on-board to help supercharge their social by building the foundation and strategy to elevate their social platform from simple influencer reposting to actual content of entertainment value for its followers.
Role: Creative Director + Content Strategist
On social we created repeatable content franchises with the hopes some would catch-on and become episodic - others were more seasonal - our goal was to always extend beyond a one-off social post into a content hub of entertainment for followers.
I got to do the creative content strategy in addition to creative direction on this one. Take a look at the full strategy deck HERE.
Some of the content franchises pitched:
Some of the content that was actually made:
Other than social media when Topo became the #1 sparkling water, we thought it would be appropriate to take out a full page spread in the New York Times to celebrate.
Art Direction by: Parker Lee & Eric Trujillo
Motion VFX by: Chip Carey