MAKE AMERICA GREAT BRITAIN AGAIN
‘The Royals’ on E! was a fictitious show about the behind-closed-door (and wild) happenings of the English royal family. For its Season Two launch we were asked to do something ‘loud’.
We got the brief in August of 2016 and said to ourselves, ‘What if the UK gave Americans amnesty in the wake of this crazy election?’
A month later, the ‘Queen’ addressed her former colonial subjects (us) offering a chance to return home to England in the face of a failing democracy.
Role: Copywriter
The spot aired during the 2016 Presidential debates.