THIS IS HOW WE SONIC

I got to hop on the ‘This Is How We Sonic’ campaign for a few months. The campaign is primarily :15s TVCs where talent is given the food, they react, and the spot is pieced together from the best of the captured action.

The idea is real people with real food showing us ‘how they Sonic’ in the parking lots of Sonic locations around the US.

We made a few of those spots, but then proactively pushed a few off-screen ideas the clients bought and made.

Role: Creative

These are all about the warm, crunchy, melty, and tasty Fritos Chili Cheese Jr. Wrap:

The spots are fun, but my parter (Yelena Sophia) and I wanted a more control over our opportunity on the account; so we did what freelancers usually don’t do and flipped the agency a proactive deck, then pitched it to Sonic. And in a very short-time the WEARABLE Fritos Chili Cheese Jr. Wrap was born.

We also worked on the Trick Or Treat Blast, a chocolate or vanilla milkshake with Oreos, M&M’s, and Snickers all blended together into one sugar-filled frosty super treat.

A few spots were made with the ‘prompt and capture’ approach, but again my partner and I pitched some proactive ideas and sold-in costumes for the milkshake itself.

The costumes were created, then made available at Sonic locations in kits for families to take home and DIY together.